I feel blessed to be doing the work that I love, especially when I’m a part of some amazing endeavours!
One such beautiful experience that I’d like to share with all of you is the AnushkaxPolaroidSun event that took place on 20th September at JW Mariott, Mumbai.
Polaroid Eyewear, as we all know is a worldwide leader in eye-care and a pioneering international eyewear brand.
This event had taken place to commemorate 80 years of Polaroid and the launch of their new Fall-Winter Collection.
I along with few other influencers were thrilled to meet Anushka Sharma as the brand ambassador for Polaroid.
Before she addressed us, we were shown a short clip called The Fishbowl showing Polaroid’s remarkable journey and evolution all through these 80 years. This story embodies the creative and optimistic spirit that Polaroid Eyeware was founded upon and continues to inspire even today.
Post the clip, we were given a mood board with stationary to create a visual about what Polaroid meant to us. It was quite a fun filled activity, though I doubt how I ever passed Art & Craft in school!
Finally the woman of the hour, Anushka Sharma arrived with her radiant smile and greeted us all very warmly. With her modern and edgy attitude, she perfectly embodies the pop and innovative spirit of the brand.
Anushka Sharma added “I am happy to be the ambassador for such a renowned brand as Polaroid, which is synonymous with being stylish and cool at the same time. I have a personal sense of style which is comfortable and chic and I feel the philosophy of the brand is similar. As the campaign launches on Women’s Day, I salute the power of women across the globe. It really feels wonderful to be associated with a brand that has a legacy of 80 years”